Aviva Goldfarb

Meet The Mom Behind The Scramble

"Like many busy moms, I treasure dinner time with my family but was fed up with the stress of having so little time to decide what to make and to cook healthy meals that everyone liked. Recalling my mom's simple weekly meal planning strategy, I created an online family dinner planner for busy parents that takes the Scramble out of 6:00 by giving people an easy, online meal planning and grocery shopping system, along with fail-proof, family-friendly recipes."

Meet the Scramble Team

- Scrambling for your family and ours -

Jeanne Rossomme

Marketing/Partnerships
& mom of 3 teen boys

Betsy Goldstein

Content/Affiliate Relations
& mom of 2 teen boys

Robin Thieme

Finance/Technology
& mom of a girl (gluten-free) and a guy

Linda Wolpert

Customer Service/Photography
& mom of 3 girls (all vegetarians)

Lee Unangst

Registered Dietitian
& dad of 2 little girls

Our Mission

Our Mission is to help make healthy family dinners happen – more often and with less stress by:

  • Removing many of the barriers that prevent families from having dinner together, such as indecision, exhaustion, and lack of time

  • Helping families spend less time shopping and cooking, and more time enjoying dinner together

  • Sharing recipes and food products that are truly nourishing (whole grains, heart-healthy fats, seasonal fruits and vegetables, lean proteins)

Our Vision

Our Vision is that every family will sit down to healthy dinners together.

We believe that sharing family dinners is one of the most valuable and rewarding things families can do to feel loved, connected and to stay healthy physically and emotionally.

Currently in the US, only 1/2 of families have dinner together at least 5 nights a week, and 1 in 3 children in the US is obese.

Our goal is to impact those numbers by creating and sharing healthy meals and snacks made with real food that appeal to even the most "selective" of tastes.

Ready to enjoy stress-free,
healthy family meals?

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